Ford focus as built data10/31/2023 But this is all true only when data is used properly. It’s a tool that companies can use to build better products and grow more quickly. As a result, many teams spend months-sometimes years-building the wrong features and products.ĭata is an antidote to waste and inefficiency. But few product teams and companies truly focus on outcomes. I’ve seen large companies with millions of data points stored in a data warehouse struggle to understand this basic fact.Ī healthy data culture is one in which everyone is aligned on the outcomes you want to achieve and is clear about how to measure success. In fact, there’s no correlation between the amount of data a company has and the strength of its data culture. Simply using data to inform decisions won’t make you succeed at building a product or business any more than buying expensive ingredients will make you a world-class chef. But this isn’t what a successful data culture looks like in practice. When most people think about data cultures, they imagine multi-screen dashboards with a dizzying array of charts and numbers.
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